Register Here Register Here

Workshop Details

WORKSHOP 1 – TIKTOK TOOLKIT: CREATING GREAT VIDEO CONTENT (Felicity Nelson [Frogs and Stars] and Starre Vartan)

Video content is becoming much more important for branding these days but the scripting, recording and performance aspects can be quite daunting at first. In this workshop, you’ll acquire a toolkit that will help you put a face to your brand online, whether that be on TikTok, Instagram, YouTube, BlueSky, LinkedIn or your own website.

 

WORKSHOP 2 – WRITING MIGHTY MANUSCRIPTS* (Michael Molloy-Bland, Oxford PharmaGenesis)

“The best manuscripts aren’t just written – they’re crafted”

This session is designed for both emerging and experienced medical writers looking to elevate their manuscript writing skills.

In this interactive workshop, you will:

•            explore how cognitive ease principles can enhance trust in scientific writing
•            discover strategic approaches to planning and structuring manuscript sections
•            learn techniques to improve readability and coherence in your manuscript text.

 

WORKSHOP 3 – BALANCE IS THE STRATEGY – NOT THE REWARD (Catherine Nolan, Workload Rebellion)

We all want better balance - but wanting isn’t the issue. What if you could see yourself differently, so you actually started using balance as a work-life tool? And what if those tools turned out to be the ultimate high-performance lever - lifting the quality of your work, your reputation, your rest, and your relationships? In this identity-shifting session, leadership coach Catherine Nolan gives you the permission and strategy to cut through digital noise, ditch people-pleasing, and reject overwork as a success metric. You’ll walk away not just inspired to learn productivity hacks - but brave enough to actually use them. Because balance isn’t the reward. It’s the strategy.

 

WORKSHOP 4 – BIOSTATISTICS FOR HEALTH AND MEDICAL WRITERS (Belinda Butcher, WriteSource Medical)

Understanding health statistics is essential for accurate medical communication, yet several statistics are frequently misunderstood, leading to misrepresentation in scientific writing and public discourse. This workshop will be in two parts. The first will highlight five commonly misinterpreted statistics to equip medical writers with an understanding of these statistics to aid in accurate communication. We will explore sensitivity and specificity, which measure a test’s ability to correctly identify true positives and true negatives, respectively, and how these differ from positive predictive value (PPV) and negative predictive value (NPV). Next, we will dissect relative risk versus absolute risk, showing how relative figures can exaggerate perceived danger without context (anyone remember the hormone replacement therapy scandal?). In addition, we will highlight the differences between prevalence (total cases at a given time) and incidence (new cases over time), a critical nuance in epidemiological reporting. Finally, we demystify confidence intervals, explaining their role in expressing statistical uncertainty and why many statisticians prefer these to p-values. In the second part of the workshop we will discuss some other commonly used statistics reported in clinical trials, including when they are appropriate and what information is needed to accurately communicate them to a lay audience. We will use recent examples of clinical trials that have generated both scientific and media interest to illustrate key points, and to highlight the dangers of misrepresentation.

 

WORKSHOP 5 – AHPRA, SOCIAL MEDIA AND ADVERTISING: WHAT TO KNOW (David Gardner, Director of Australian Health Professional Development [AHPD])

When it comes to any sort of public statements or advertising by or about health practitioners, it can be very difficult for people to know what AHPRA is (or is not) interested in.

This workshop is designed to help you understand:

•            what the regulator focuses on, and how it determines what to focus on
•            how to ensure compliance with the regulator’s expectations
•            what might go wrong, and what to do if that happens.

 

WORKSHOP 6 – AVOIDING DEATH BY POWERPOINT: PRESENTATIONS MADE INTERESTING (Justin Coleman)

In order to learn something useful from your presentation, your audience is best kept awake. Although death is not a recognised side effect of a boring PowerPoint presented in a monotone, why take that risk? This workshop aims to improve the presentation skills of writers who find themselves producing content and delivering it to people who don’t have to be there – from end-users and clients to coworkers. Patients who could instead choose to read someone else’s information if yours doesn’t immediately grab them. Or AMWA members who at the toss of a coin might select a rival workshop on regulatory writing! We’ll examine what makes a sentence, a slide or a discussion point interesting, then everyone gets a crack at spinning straw into gold, using a variety of spoken and written formats. For bonus points, this 2025 workshop might even inspire you with tips on running your own riveting workshop at AMWA 2026!

 

Register Here
Register Here