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About Me

Sunshine Coast
I write educational content and marketing collateral for health, medical and health/med tech brands. My 25+ years of healthcare experience helps me deliver accurate, trustworthy and compelling content that speaks to the needs of patients and healthcare professionals. I especially enjoy turning complex health and medical information into engaging, helpful, compelling content. I can help your organisation or brand with:
• SEO website pages and blogs
• Patient resources
• eBooks
• Content strategy and marketing
• Articles and guides
• Thought leadership content
• Product and service descriptions
• Brochures and flyers
• Case studies
• Staff profiles
• Video scripts
• Sales landing pages
With post-grad editing training, I can also review and fine tune your existing content.

Location:

Sunshine Coast

Qualifications:

Bachelor of Applied Science (Physio)
Grad Dip Professional Writing (in progress)
Recipe for SEO Success Course

Experience:

Health and medical writing since early 2016.
25+ years working in healthcare, across musculoskeletal/sports private practice, aged care and community rehabilitation.

Writer Categories:

Clinician.  Consumer Education.  Journalism.  Patient Information.  Pharmaceutical.  Promotion/marketing.  Writer.  Health Professional Education.  Search Engine Optimisation (SEO).  Website Copywriting. 

Specialty Topics:

Cardiology.  Dementia.  Healthy Aging.  Mental Health.  Neuroscience.  Osteoporosis.  Women's Health.  Medical Technology.  Disability.  GP Education.  Health & Medical Technology.  Infant Formula.  Dietary Supplements.  Multiple Sclerosis.  Depression.  Osteoarthritis. 

Contact Details:

 sophia@wordsmeanbusiness.com.au
 0432772680
 https://wordsmeanbusiness.com.au/

Profile Shot: Sophia Auld


Sophia Auld


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AMWA Early Career Award Winner 2025!

Congratulations to Halimat Atanda, winner of the 2025 AMWA Early Career Award. 

The judging panel was impressed by the quality of her submission, 'Methylation Simplified'. One judge commented, “This was a thoroughly enjoyable and highly engaging read. The writer made excellent use of literary devices to explain complex concepts. The flow was good and it was written at an appropriate level for the intended audience.”

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